RedNote marketing for U.S. tour operators
350 million people use RedNote every month, and it's where they decide where to travel and who to book with. We put your trips there and send the inquiries to your team.
Why RedNote
RedNote is a search engine and a travel magazine in one. People look up a place, save the posts that help, compare who to trust, then message the company that fits.
Qiangua data, May 2026, via AFP; Xiaohongshu data for 2025 and Nielsen, presented at the 2026 Xiaohongshu Culture and Tourism Summit. Platform-wide figures.
2.4B travel searches a month, for places, routes and tips.
80% of travel searches, saves and shares happen before the trip.
Travelers read comments and look through each company's posts.
This is where your trips come in. Inquiries go straight to your team.
The gap
Large travel agencies already sell U.S. trips on RedNote, including routes local operators run. One of the biggest says it has about 3 million followers there.
Share of travelers who use each source
Dragon Trail International survey of 1,015 outbound travelers from mainland China, spring 2024, via TTG Asia.
Who you reach in the U.S.
And in China
US Census Bureau (2024 estimate; Income in the United States: 2023); Pew Research Center (2023 data); Migration Policy Institute (2021 data); China Ministry of Culture and Tourism, 2025 statistical bulletin; RedNote platform data, 2025.
How it works
We put your trips in front of RedNote travelers who are planning where to go next. When they're ready to talk, your team takes it from there.
Your tours turned into RedNote posts and ads that reach travelers while they plan.
Interested travelers ask about your trips, and those inquiries come straight to your team.
Your team quotes, sells and gets paid on your terms. We take no commission.
Every campaign follows RedNote's advertising rules for travel businesses.
What we deliver
From research to bookings: we plan, build and run your presence, and your team closes the sale.
01 · Plan
Setup02 · Grow
Ongoing03 · Convert
OngoingWhy Heard
Creative preview
A sample built from a 5-day Yellowstone and Grand Teton itinerary. Your posts use your own photos and footage.
Sell the guide, the pace and the access, not a seat on a bus.
Name every stop, the way travelers save trips on RedNote.
Search results mix trips with everything else. A clear cover and title make yours the one they open.
Sample posts. Not a real operator.
The pilot
Go live within 4 weeks, test for 2 to 4 weeks, then decide based on real inquiries and sales.
A qualified inquiry names a destination, dates and party size, and fits your price range.
For smaller operators
Verified accounts and our playbook, so you can start posting and answering travelers on your own.
Most operators start here
6 to 8 weeks of setup, localized tours, creative, ads and reporting. The fastest way to test RedNote with real data.
After a pilot that works
New creative and ad management month to month, with reports every two weeks.
Questions operators ask
Anything else? Bring it to the intro call.
Not necessarily. Many RedNote travelers in the U.S. are comfortable in English and with English-speaking guides. We write all your RedNote content and give your team ready-made replies. A fast, friendly reply matters more than perfect Chinese.
No. You pay a service fee and your own ad budget. Every booking and every customer relationship stays with you.
Your accounts are verified as your business, ads run in your own ad account, and every traveler you talk to is your customer.
Yes. We use RedNote's approved business tools and follow its advertising rules for travel companies.
Later, for eligible operators. We start with RedNote travelers in the U.S.
Most pilots go live within 2 to 4 weeks. Timing depends on complete documents and platform approval.
Any destination you run trips to, in the U.S. or abroad. We focus on private, custom and small-group trips.
Next step
A 20-minute call about your trips. Afterward, we send you both.
How a top travel agency sells trips like yours on RedNote: what it posts, quotes and promises, and where you can win.
Why RedNote works for travel, how operators turn searches into trip inquiries, and what a pilot looks like.
